I’ve been diving into the history of live music and I’m curious about the turning points for venues. I read that the late '60s and early '70s saw a boom with iconic locations like the Fillmore. Anyone have insights on how marketing strategies evolved during that time to draw in bigger crowds?
It’s really interesting how venues like the Fillmore leveraged the culture of the '60s and '70s. From my experience, promoting events through local radio and creating a buzz on college campuses was key to drawing in bigger crowds. Have you looked into how social media strategies could change the game today in a similar way?