The way artists are promoting their music has changed dramatically in the last few years, especially with the rise of social media… Recently, I spoke with a few up-and-coming musicians who emphasized the importance of building a personal brand online — it seems like the days of relying solely on traditional marketing are fading fast. How are you adapting your strategies in this new landscape?
Totally agree! I’ve been focusing on Instagram reels for quick engagement. It’s wild how visuals can get music heard — just check out @musiciansguide for tips.
It’s frustrating how quickly things change! I was hesitant about jumping into TikTok, but I’ve started posting sneak peeks of my studio sessions there. It’s been eye-opening to see engagement soar.