In today’s industry, it’s crucial to adapt our strategies to the digital landscape. I’ve been focusing on building a stronger online presence for my artist, especially on platforms like TikTok and Instagram. It’s fascinating how a simple behind-the-scenes video can engage fans more than traditional posts. How have others approached this shift in strategy?
I’ve had success with going live on Instagram; it creates a real-time connection with fans that can feel more personal than pre-planned posts. How do you feel about engaging in that way?
It’s wild how these platforms can flip the script on engagement. I totally get what you mean about behind-the-scenes content; sometimes it feels like that’s all people want now. , it drives me nuts when I spend hours on polished content and it barely gets noticed.
I’ve found that showing the creative process — like early sketches or failed ideas — really resonates with fans — these glimpses make them feel part of the journey, rather than just the end product. Do you think fans prefer polished pieces, or are they more into the rough drafts?