We’re 42% sold after 10 days on sale for an indie-pop bill at Cervantes’ Other Side, with $350 in Meta ads, Eventbrite listing, and a small street team. Better to shift that spend into TikTok creators now or push for a light radio schedule this week?
Shift the rest into 2–3 Denver micro-creators and whitelist their posts as ‘Spark Ads’ — we moved about 12% in 5 days on a 600-cap doing that, while a light KTCL 93.3 run barely blipped; find locals fast via https://www.tiktok.com/creator-marketplace… I’d still keep a small Meta retargeting drip — want an intro to a couple creators who convert?
I’d skip radio this week and run a venue-collab IG Reel you can whitelist: have the singer do a 15‑sec selfie inside Cervantes with a “win soundcheck access” CTA, target 18–34 within 15 miles — this beat a light KTCL buy about 3:1 for me on a 500-cap in Denver, building on @norlee’s Spark angle but via Collab. Can the headliner film that tomorrow?
Pivot to creators, but tie it to urgency: have two Denver TikTokers post a 15‑sec clip with ‘Denver-only code MILEHIGH — $5 off thru Fri’ and boost the top performer, then retarget viewers/clickers for 72 hours to scoop the fence‑sitters. Quick Q: can you pull a custom audience from past buyers via the venue or Eventbrite to seed it? Radio’s a slow burn right now, while this combo is jumper cables for a 500‑cap.