Choosing brand fit over a $25k offer

I passed on a $25k festival hold last week: 3pm slot, a 120‑mile/90‑day radius clause, and we’re announcing our own 1,800-cap Dallas headline in October. Short-term cash was tempting, but protecting price integrity and the tour story felt smarter. How are you modeling these trade-offs right now — gut, spreadsheet, or a hard framework?

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