In the past two weeks, three editors confirmed premiere slots within 24 hours of our Tuesday 9 AM ET press release, which is forcing tighter copy and a clearer brand narrative up top. Are you seeing the same shift, and are you adjusting send times or assets to keep your artist’s story consistent under the crunch?
Seeing the 24-hour squeeze too; I’ve started sending a 120-word “topline” and one hero image under embargo on Monday around 4 PM ET, plus a pre-approved quote and a clean Dropbox link, so editors can lock a premiere ahead of your Tuesday 9 AM ET blast. If it’s a bigger narrative, I keep Tuesday but include a one-sheet that mirrors the subject line and first three lines of copy to keep the brand tight — are embargoes improving your hit rate?
We spun up a 24-hour ‘premiere kit’ — pre-cleared art, a two-line narrative, and a 15s hook clip — and send an embargo note Sunday 6 PM ET; the release goes Tuesday at 9:02 so it doesn’t vanish in the pile, @pking61 — feels like speed chess. Caveat: longform pitches still want 48–72 hours, so we keep a separate pack. Have you seen better pickup at 8:30 vs 9 sharp?
I’ve started leading with a 50‑word “so what” and one-line mission, then I send an embargoed 30s voice note from the artist by Monday noon while keeping the Tuesday 9 AM ET drop. It’s cut the back-and-forth and keeps the “clearer brand narrative up top,” but photo-heavy outlets still need extra time for credits, . Anyone getting pushback on voice notes vs PDFs?