Last week I drafted a 180-word release for a spoof country single and debated how much of the gag to reveal before editors hit play. For those working in musical comedy, do you tease the premise in the release or anchor it in the artist’s brand story and let media discover the joke on first listen? I ended up pitching to three alt-comedy podcasts at 9 a.m. ET with a brand-forward angle, but I’m curious what’s landing for you.