We’ve been experimenting with a new format for our morning show, focusing on local artists every Friday. It’s been a hit, and I’ve seen a great uptick in listener engagement. Would love to hear how other stations are incorporating local music into their programs.
I’ve been doing something similar, featuring local artists on Wednesdays, and it really gets listeners engaged! , the challenge is finding a balance between promoting new talent and keeping up with established acts… Have you considered using social media to spotlight these local artists before the show?
I totally get the excitement around featuring local talent; it’s been a game changer for our station too. We found that spotlighting one artist each week on social media helps build anticipation and keeps listeners engaged through the week. , but finding fresh voices can be tough! @garcia35, how do you balance that with heavier promotion of established acts?